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National Student Advertising Competition : ウィキペディア英語版
National Student Advertising Competition
The National Student Advertising Competition is an annual contest held in the United States by the American Advertising Federation (AAF) for teams of college students.
==Contest==
Each year, a corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges.
Regional National Student Advertising (NSAC) competitions are held each spring in 15 districts throughout the U.S. The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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